Project title
Creation of promotional materials and preparation of a blog dedicated to the presentation and promotion of selected scientific projects implemented by the Laboratory of Media Studies of the University of Warsaw (LBM UW).
Project objective
The aim of the project is to promote scientific research conducted by LBM UW in a way that is accessible to people not involved in science. The project involves the creation of a dedicated internet platform (blog) and audiovisual materials that will present research results and biometric technologies used in research in an accessible form.
Description of activities
- Creation of a blog: Development of a UI/UX concept, presentation of 5 research projects in an attractive and accessible way using graphics, videos and descriptions. The blog will be available in Polish and English.
- Production of audiovisual materials: Creation of 5 two-minute video clips about research projects and 5 episodes of the “Science for People” video podcasts recorded with a 360-degree camera.
- Publication of popular science content: A series of 10 blog entries on biometric sensors and research methods.
- Promotional activities: Promotion of the blog in social media, the LBM UW newsletter and organization of 5 trips for high school students presenting LBM UW technologies and research.
- Evaluation of activities: Knowledge test for trip participants and analysis of blog visits and newsletter subscription statistics.
Assumed results
- Promotion of knowledge about biometric research and technologies among people not associated with science.
- Increasing public awareness of the applications of biometrics in science, games and everyday life.
- Increasing interest in the activities of LBM UW and their research in the national and international environment.
Implementation period
November 2024 – May 2025
