What is UX/UI Research?
UX/UI research (User Experience/User Interface) is the process of analyzing and designing user interactions with a digital interface to ensure the best possible usability, intuitiveness, and satisfaction. A good user experience is crucial for the success of mobile applications as it affects their adoption and engagement.
Why Conduct UX/UI Research?
- Understanding Users – their expectations, habits, and difficulties in interacting with an application.
- Optimizing the Interface – eliminating barriers and problematic interaction elements.
- Increasing User Engagement – better UX leads to longer application usage.
- Improving Conversions – more intuitive interfaces enhance user actions' effectiveness (e.g., purchases, registrations).
- Reducing Development Costs – identifying problems early allows for their elimination before deployment.
What is Mobile Device Solution by Tobii?
Mobile Device Solution (MDS) is a set of devices and software that enables research using eye-tracking on mobile devices. This technology allows recording the fixation points of users' gaze during interactions with a mobile application or website. The solution consists of:
- Device mounting module – a special holder stabilizing a smartphone or tablet, ensuring precise eye-tracking.
- Tobii eye-tracker – a sensor that records eye movements in real-time.
- Data analysis software – allowing the collection and visualization of results.
Integration with iMotions
The iMotions software enables comprehensive analysis of user behavior by integrating eye-tracking with other UX analysis methods, such as:
- Heatmaps – indicating which areas of the screen attract the most user attention.
- Gaze trajectory analysis – identifying gaze paths and potential navigation difficulties.
- Fixation time analysis – determining which interface elements capture user attention for longer.
Process of Mobile Application Testing
- Research design – Defining objectives, test scenario, and key performance indicators (KPIs).
- Recruitment of participants – Selecting the target group of application users.
- Preparation of the research station – Installing Mobile Device Solution, calibrating the eye-tracker.
- Data recording – Capturing user interactions, tracking gaze, and analyzing navigation paths.
- Data analysis – Visualizing heatmaps, fixation time analysis, and identifying problematic UI areas.
- Conclusions and recommendations – Optimizing the interface based on collected data.
Importance of UX/UI Research Using Mobile Device Solution
- Optimization of user interfaces (UI) – Identifying elements that may require layout, color, or size adjustments.
- Enhancing user experience (UX) – Analyzing user interactions with the application to remove barriers and improve navigation.
- Detecting problematic elements – Identifying which buttons, forms, or visual elements may be unintuitive for users.
- Improving application efficiency – Better intuitiveness and higher user engagement lead to improved business results.
Conclusion
Utilizing Mobile Device Solution by Tobii in combination with iMotions software enables precise research of user interactions with mobile applications. The integration of eye-tracking and UX tools provides comprehensive insights that can contribute to designing more intuitive and engaging applications. This is an ideal solution for UX researchers, interface designers, and application developers who want to better understand their users' needs.
