What do Poles know about artificial intelligence? – LBM UW CATI survey

Prof.

Professor Tomasz Gackowski is an established media & communication scholar, historian, and economist, specializing in social communication and media studies. He holds the position of professor at the University of Warsaw, specifically in the Department of Social Communication and Public Relations at the Faculty of Journalism, Information, and Book Studies. He also heads the Laboratory of Media Studies at the university. Additionally, he was the Deputy Director for Research and International Cooperation at the Institute of Journalism at Warsaw University (2012-2016) and served as vice-chair of the Mediatization section of ECREA (2022-2024). Furthermore, Professor Gackowski leads the initiative II.3.4 "Gamification of Worlds in Service of a Modern 21st-Century Society" as part of the Excellence Initiative – Research University program (2020-2026).

PhD

Media researcher, assistant at the Department of Social Communication and Public Relations of the Faculty of Journalism, Information and Bibliology and the University of Warsaw. Deputy head of the Laboratory of Media Studies at the University of Warsaw.

MA

PhD student at the Doctoral School of Social Sciences at the University of Warsaw. A graduate of the Institute of Journalism of the University of Warsaw, specializing in Media Marketing and PR and the Faculty of Economics of the University of Warsaw (Statistical methods in business). Author of the blogs gry-szkoleniowe.blogspot.com, przedwyruszeniem.blogspot.com and the book published in 2013 and awarded by PTTB "Gry Szkoleniowe. Practical Guide ". His research interests include the study of games (digital and analog), gamers and their communities, the use of narrative in games, and gamification.

Prof.

Information behavior researcher, assistant professor at Faculty of Journalism, Information and Bibliology and the University of Warsaw. Her main areas of interest are college and university information behavior, scientific communication, and digital information sources.

MSc

Researcher and academic lecturer, member of the Laboratory of Media Studies at the University of Warsaw (LBM UW), specializing in artificial intelligence, biometrics, and human-technology interactions. PhD candidate at the Doctoral School of Social Sciences, University of Warsaw, in the field of social communication and media studies. He holds a Master of Science in Engineering in Computer Science. His research interests include the triangulation of declarative and biometric methods, the application of biometrics in the humanities, the analysis of user responses to AI-generated content, and virtual reality. He collaborates with national and international institutions, including the Saint-Cyr Military Academy in France, where he conducts research on the biometric analysis of FPV drone operators' reactions in a VR environment. Author and co-author of scientific publications and reports, as well as a participant in international conferences, including ICA HTT, MIDI, and the National Methodological Conference of Media Researchers. As an IT practitioner, he specializes in virtualization, hosting, CMS systems, and digital accessibility. He is an organizer and co-organizer of scientific events, including the WMEMC 2025 conference and the ICA Human Tech Transition regional conference. He has teaching experience in new media, mobile technologies, and information systems.

MA

Media expert, political scientist, PhD student at the Doctoral School of Social Sciences of the University of Warsaw (SDNS UW). He specializes in the analysis of new media and their impact on society, with particular emphasis on disinformation. Journalist for Business Insider Polska, dealing with the connections between economy, politics and industry.

MA

Media expert, lawyer, PhD student at the Faculty of Journalism, Information and Book Studies of the University of Warsaw. In her scientific work, she combines issues in the field of media studies, social communication and law.