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Month: January 2025

Declarative vs. Non-Declarative methods

Adam Balcerzak January 22, 2025 No Comments
Declarative vs. Non-Declarative Research in Social Sciences – Differences and the Importance of Biometric Methods In social sciences, user and consumer research can be divided into two main categories: declarative…
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FGI – focus group interviews

Adam Balcerzak January 22, 2025 No Comments
Focus Group Interviews (FGI) in Social Sciences – An Effective Qualitative Research Method Focus Group Interviews (FGI) are one of the key qualitative research methods in the social sciences. They…
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GSR – galvanic skin response

Adam Balcerzak January 21, 2025 No Comments
Galvanic Skin Response (GSR) in Research – Understanding Physiological Reactions Galvanic Skin Response (GSR), also known as Electrodermal Activity (EDA), is a method used to measure physiological responses to external…
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Project "Creation of promotional materials and preparation of a blog dedicated to the presentation and promotion of selected scientific projects carried out by the team of the Media Research Laboratory of the University of Warsaw" carried out as part of the funding granted in Measure III.3.2 "Promotion of scientific research" implemented as part of the "Excellence Initiative - Research University" Program

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