Author: Adam Balcerzak

IDI, in-depth interviews

Adam Balcerzak January 10, 2025 No Comments

IDI Interviews in Social Sciences – Understanding Qualitative and Declarative Research In-depth Interviews (IDI) are one of the most important qualitative research methods in the social sciences. They allow researchers…

Webcam-based eyetracking, the analysis of eye movements using a webcam

Adam Balcerzak January 9, 2025 No Comments

Webcam-based eyetracking – analyzing eye movements using a webcam Eyetracking, or the analysis of eye movements, is one of the key methods for studying attention, engagement, and cognitive processes in…

Surveys

Adam Balcerzak January 8, 2025 No Comments

Survey Research – Paper or Electronic? Survey research is one of the most commonly used tools in social sciences, marketing, and public opinion analysis. It allows data collection from large…

Facetracking, the analysis of most likely experienced emotions.

Adam Balcerzak January 5, 2025 No Comments

Facetracking – Biometric Research Using the Affectiva Algorithm Facetracking is an advanced biometric technology that enables the analysis of emotions based on facial expressions. By using a webcam, it allows…

Eyetracking – measuring eye movements

Adam Balcerzak January 4, 2025 No Comments

Eyetracking – Basics, Applications, and Leading Manufacturers Eyetracking is a technology that enables real-time tracking of users' eye movements. It is widely used in UX/UI research, marketing, psychology, as well…

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Project "Creation of promotional materials and preparation of a blog dedicated to the presentation and promotion of selected scientific projects carried out by the team of the Media Research Laboratory of the University of Warsaw" carried out as part of the funding granted in Measure III.3.2 "Promotion of scientific research" implemented as part of the "Excellence Initiative - Research University" Program

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