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Author: Adam Balcerzak

FGI – focus group interviews

Focus Group Interviews (FGI) in Social Sciences – An Effective Qualitative Research Method Focus Group Interviews (FGI) are one of the key qualitative research methods in the social sciences. They…
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GSR – galvanic skin response

Galvanic Skin Response (GSR) in Research – Understanding Physiological Reactions Galvanic Skin Response (GSR), also known as Electrodermal Activity (EDA), is a method used to measure physiological responses to external…
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CATI – telephone interviews

Telephone Interviews with CATI – What Are They and Why Use Them? Telephone interviews using the CATI (Computer-Assisted Telephone Interviewing) method are one of the most commonly used techniques for…
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Best practises in conducting research

Best Practices in Conducting Research – Ensuring Reliable Results Effective scientific research requires careful planning, methodological precision, and ethical considerations. Whether conducting qualitative, quantitative, or biometric research, following best practices…
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Mobile Application Testing

What is UX/UI Research? UX/UI research (User Experience/User Interface) is the process of analyzing and designing user interactions with a digital interface to ensure the best possible usability, intuitiveness, and…
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Websites UX/UI experiments

UX/UI Research on Websites Using iMotions Modern websites must be not only aesthetically pleasing but, above all, functional and intuitive for users. UX/UI (User Experience/User Interface) research helps understand how…
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ECG

Biometric Research Using ECG – Analyzing Heart Activity in Social Sciences Electrocardiography (ECG) is a research method that enables the measurement of electrical activity in the heart. In biometric research,…
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Project "Creation of promotional materials and preparation of a blog dedicated to the presentation and promotion of selected scientific projects carried out by the team of the Media Research Laboratory of the University of Warsaw" carried out as part of the funding granted in Measure III.3.2 "Promotion of scientific research" implemented as part of the "Excellence Initiative - Research University" Program

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